National Foods Limited is seeking a dynamic and strategic leader to head Integrated Marketing Communications (IMC) and CRM. This role will define and drive a unified, insight-led communication strategy aligned with brand and business objectives across all consumer touchpoints.

The incumbent will integrate ATL, BTL, digital, and CRM initiatives, embed analytics into decision-making, and build strong governance frameworks and agency partnerships to deliver consistent brand experiences and measurable ROI.

Key Responsibilities

• Define and lead long-term IMC strategy, operating model, and governance framework

• Act as strategic communications advisor to senior leadership

• Lead and develop the IMC team while building future capabilities

• Drive disciplined campaign execution through structured workflows and review mechanisms

• Ensure seamless integration across media, digital, content, and activation channels

• Implement closed-loop performance tracking and ROI optimization

• Uphold brand consistency and ensure compliance with marketing governance standards

• Manage IMC budgets and optimize investment allocation

• Lead CRM and first-party data strategy to drive personalization, retention, and customer value growth

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, or related field (Master’s preferred)

• 12–15 years of experience in Integrated Marketing, IMC, CRM, or campaign leadership roles

• Strong expertise in data-driven marketing and cross-functional leadership