Department: Marketing
Work Level: WL1
Reports To: Demand Creation Manager
Function: Marketing
Scope: Pakistan

About Unilever

Unilever is one of the world’s leading consumer goods companies, with 3.4 billion people in over 190 countries using its products every day. Our purpose is to make sustainable living commonplace — and we believe responsible business drives superior performance.

At Unilever, we empower our people to work with purpose in an inclusive, collaborative, and flexible environment. We support career journeys that are unique, enabling individuals to shape their own future while contributing to a better world.

Category Overview

Unilever Pakistan’s Beauty & Wellbeing division is a €225 million business and the market leader in Hair Care. The portfolio includes six strong brands — Lifebuoy, Sunsilk, Glow & Lovely, Dove, Pond’s, and Tresemmé — four of which are global power brands.

With advanced manufacturing capabilities and a strong consumer base, Pakistan represents the largest Beauty & Wellbeing market in the PTAB region and plays a strategic role in regional growth.

Job Purpose

This role is ideal for a marketing professional passionate about brand building, innovation, and driving meaningful consumer impact in the Hair Care category.

The Brand Engagement & Content Lead will be responsible for end-to-end demand generation and innovation launches for Tresemmé & Sunsilk, driving penetration, growth, and market leadership through strong digital-first strategies and cross-functional collaboration.

Key Responsibilities

• Own end-to-end demand generation with direct reporting to the Brand Manager

• Develop and execute market development strategies

• Drive brand penetration, market share, and business growth through ownership of the 6Ps of marketing

• Lead cross-functional teams to successfully launch innovations

• Deploy digital-first media strategies to accelerate business growth

• Develop deep consumer and market insights to inform brand strategies

• Manage campaign development and communication strategies

• Collaborate closely with stakeholders including CSP, BD, Finance, Supply Chain, R&D, Media Agencies, and Medical Marketing

• Lead cross-functional project execution to ensure timely and impactful delivery

Qualifications & Experience

• Bachelor’s degree (minimum requirement)

• 1–2 years of experience in core marketing

• Experience in similar categories/businesses is a plus

• Proven experience managing agencies

• Demonstrated success in social-first demand creation strategies

• Strong understanding of consumer behavior and brand positioning across multiple segments

Required Skills

• Strong business acumen and analytical thinking

• Creative mindset with a strong sense of aesthetics

• Consumer-centric and data-driven approach

• Ability to manage end-to-end marketing operations

• Growth mindset with passion for brands and shoppers

• Strong stakeholder management and cross-functional collaboration skills

• Assertive yet collaborative leadership style

Leadership Expectations

• Deliver exceptional results with resilience and ownership

• Continuously seek better ways of working

• Maintain focus on consumer needs and business impact

• Interpret data smartly to identify opportunities and solve challenges

• Demonstrate humility, accountability, and high performance standards

Unilever Behaviours

• Care Deeply

• Focus on What Counts

• Stay Three Steps Ahead

• Deliver with Excellence

Diversity & Inclusion

Unilever is committed to equity, inclusion, and diversity. We encourage every individual to bring their whole self to work. If you require any support or accessibility accommodations during the recruitment process, please let us know at the time of application.