Category: Marketing
Work Level: WL1
Reports To: Media Manager

About Unilever

With 3.4 billion people in over 190 countries using its products every day, Unilever is one of the world’s leading consumer goods companies. Driven by its purpose to make sustainable living commonplace, Unilever focuses on delivering superior performance while doing business the right way.

At Unilever, employees are empowered to shape their own careers in an inclusive, collaborative, and flexible working environment where innovation and growth are encouraged.

Position Overview

Unilever is hiring for the Media Centre of Excellence role based in Karachi. This position will lead end-to-end media strategy, execution, governance, investment planning, and performance measurement to drive brand and business growth through a strong digital and social-first approach.

Key Responsibilities

1. Full-Funnel Marketing Strategy

• Develop and implement comprehensive media strategies aligned with brand and business objectives.

• Drive digital acceleration with a strong social-first approach.

2. Media Execution

• Manage end-to-end media planning across multiple platforms.

• Ensure seamless integration of multi-screen campaigns to maximize performance.

3. Media Governance

• Ensure compliance with global and local agency contracts.

• Lead adherence to media governance frameworks and oversee internal and external audits.

4. Media Investments

• Plan and optimize Business Unit (BU) media investments using data-driven insights.

• Maximize ROI through optimized multi-screen investment strategies.

5. Media Measurement

• Track and report media performance using advanced analytics tools.

• Ensure compliance with Golden Media Rules and performance benchmarks.

6. Stakeholder Management

• Collaborate with internal teams, agencies, and external partners to deliver cohesive media plans.

• Build strong partnerships to align media initiatives with broader business objectives.

7. Capability Building

• Upskill internal teams and agency partners in digital, social, and influencer marketing.

• Foster continuous learning and a culture of marketing excellence.

Leadership Expectations

• Balance challenge with coaching and support.

• Understand the broader business context.

• Inspire and motivate teams to deliver excellence.

Critical SOL (Standards of Leadership) Behaviors

• Care Deeply

• Stay 3 Steps Ahead

• Deliver with Excellence

• Focus on What Counts

Diversity & Inclusion

Unilever is committed to equity, inclusion, and diversity. The company encourages individuals to bring their whole selves to work and provides necessary support throughout the recruitment process. Applicants requiring accommodations are encouraged to inform the company during the application process.

Apply now to join Unilever’s Media Centre of Excellence and shape the future of digital-first marketing in Pakistan.