Business Unit: Unilever Food Solutions (UFS)
Function: Marketing
Work Level: WL2
About Unilever Food Solutions (UFS)
Unilever Food Solutions (UFS) is a global market leader in foodservice and the second-largest business unit within Unilever. Operating in over 76 countries with approximately €3 billion in annual turnover, UFS serves more than 5 million food operators worldwide.
As a dedicated B2B business, UFS focuses on empowering chefs and food professionals by delivering superior products, AI-powered customer experiences, and innovative culinary solutions. With a bold ambition to reach €5 billion by 2030, UFS is driven by growth, agility, and a winning culture built on speed, simplicity, trust, and entrepreneurship.
Job Purpose
As Marketing Lead – UFS Pakistan, you will be responsible for developing and executing the overall marketing strategy to achieve ambitious growth targets in reach, penetration, and turnover.
You will lead operator lifecycle management, portfolio and innovation strategy, and digital marketing initiatives. The role requires deep customer understanding, strong cross-functional collaboration, and the ability to convert strategy into measurable growth.
Key Responsibilities
Strategic & Business Growth
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Develop and implement Pakistan’s UFS marketing strategy aligned with 2030 growth ambitions.
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Drive reach, penetration, and turnover targets.
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Lead Integrated Business Planning (IBP) through insight-driven decision-making.
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Own portfolio positioning and sustainable growth strategies.
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Focus on accelerating growth across Top 10 strategic accounts.
Customer & Operator Lifecycle Management
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Drive full operator lifecycle across key customer segments.
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Design and execute targeted journeys and campaigns.
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Enhance customer experience and improve NPS (Rosana Happiness metrics).
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Ensure seamless end-to-end journey execution through optimized processes.
Innovation & Portfolio Development
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Drive incremental turnover and OTIF for innovations.
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Create purpose-led brand content and activation assets.
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Lead innovation launches aligned with market needs.
Digital & Performance Marketing
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Partner with regional digital teams to create SEO-optimized content.
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Manage traffic generation, lead management, and inbound marketing initiatives.
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Oversee marketing automation journeys and conversion optimization.
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Continuously measure, analyze, and optimize content and performance metrics.
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Act as guardian of ufs.com, ensuring updated and high-performing digital presence.
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Develop partner ecosystems (chefs, industry bodies, suppliers) to expand reach and credibility.
Experience & Qualifications
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Minimum 10 years of experience in Marketing (preferably within FMCG or Foodservice industry).
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Proven track record in marketing and sales growth delivery.
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Strong understanding of:
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Sales & marketing funnels
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Operator lifecycle management
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Marketing automation & digital performance
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Customer buying journeys
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Expertise in SEO, lead generation, content marketing, and digital commerce.
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Strong project and process management skills.
Key Skills
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Strategic Thinking
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Business Acumen
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Customer Centricity
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Digital Awareness & Commerce
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Agile Delivery
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Performance Measurement & Analytics
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Brand Visioning & Planning
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Leadership & Team Development
Leadership Expectations
You are an inclusive and inspiring leader who motivates teams to deliver with passion and ownership. You balance performance accountability with coaching and support, fostering an engaging, growth-oriented environment. You understand the broader business landscape and lead with emotional intelligence.
Diversity & Inclusion
Unilever is committed to equity, inclusion, and diversity. The organization encourages every employee to bring their whole self to work and provides necessary support throughout the recruitment journey.
Ready to Lead Growth at UFS Pakistan?
If you are passionate about driving marketing excellence, digital transformation, and customer-centric growth in a dynamic B2B environment — we encourage you to apply today.