• Job Type: Permanent
• No. of Positions: 1

We are seeking a dynamic and creative Brand Manager to lead the development and execution of impactful marketing strategies. The ideal candidate will play a key role in shaping brand identity, driving engagement, and ensuring consistent storytelling across all platforms.

Key Responsibilities

• Plan and execute integrated marketing campaigns, including product launches, seasonal sales, and new collections
• Lead content direction across photoshoots, reels, and visual storytelling in line with brand identity
• Manage and collaborate with creative agencies to ensure high-quality campaign delivery
• Develop and execute influencer marketing strategies, including partner selection, coordination, and performance tracking
• Work closely with digital agencies to plan and optimize paid media campaigns across platforms such as Meta, Google, and TikTok
• Maintain brand consistency across retail outlets, website, and all digital touchpoints
• Analyze market trends, competitor activity, and customer insights to refine brand strategies
• Monitor campaign performance, budgets, and ROI to ensure effectiveness
• Collaborate with merchandising, retail, and eCommerce teams for aligned brand execution
• Support brand activations, store launches, and promotional events
• Utilize AI tools and workflows to enhance marketing efficiency and innovation

Qualifications

• Bachelor’s or Master’s degree in Marketing, Communications, Public Relations, or a related field

Required Skills & Abilities

• Proven experience in managing creative and digital agencies
• Strong ability to guide visual direction while maintaining brand consistency
• Proficiency in using AI tools for content creation, audience insights, and campaign optimization
• Strong analytical skills with the ability to interpret data and derive actionable insights
• Excellent command over content strategy, storytelling, and digital marketing platforms

Core Competencies

• Analytical Thinking: Ability to interpret data and make informed decisions
• Creative & Strategic Mindset: Balances innovation with business objectives
• Problem-Solving: Quickly identifies challenges and implements effective solutions
• Adaptability & Innovation: Open to experimenting with new tools, especially AI
• Collaboration & Stakeholder Management: Strong coordination across teams and external partners

Experience

• 5–6 years of relevant experience in brand management, PR, or communications
• Preferably within retail, FMCG, or fashion industries