The Sales Promotion Specialist – South is responsible for executing the Cycle Plan and driving trade marketing excellence across the assigned region. The role ensures strong in-store execution, effective merchandising, and disciplined POP (POSM) management to support sustainable business growth.

You will play a key role in strengthening retail visibility, coordinating promotional activities, and ensuring consistent execution standards across all trade channels.

📅 A Day in the Life

As a Sales Promotion Specialist, you will:

• Execute and communicate monthly Cycle Plan activities to the sales team for timely and aligned implementation
• Ensure effective execution of the merchandising calendar across the assigned region
• Manage POP/POSM inventory, ensuring proper control, minimal ageing, and efficient utilization
• Supervise and develop the zonal merchandising team, driving performance, discipline, and capability building
• Maintain compliance through proper documentation, record-keeping, and audit readiness
• Deliver market intelligence reports, activation updates, and competitor insights to support business decisions
• Plan and execute trade activations such as roadshows, town storming, fairs, conferences, and events with proper pre/post evaluation
• Conduct training sessions for merchandising teams to ensure adherence to execution standards
• Manage trade assets including chillers, sampling vans, vending machines, gondolas, and display units
• Oversee financial tracking and closure of imprest accounts and promotional stock transactions
• Drive continuous improvement through NCE methodologies (OMP, ICE, Mystery Shopper programs)
• Ensure full compliance with Safety, Security, WHO Code, and regulatory requirements

🎯 What Will Make You Successful

📌 Experience

• 2–3 years of experience in Trade Marketing, Sales Promotion, or Merchandising
• Strong understanding of customer behavior and selling processes
• Proven experience in field team management and cross-functional coordination
• Exposure to event execution and promotional campaign management

🔎 Source: Official Careers Portal
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