Qualification: Minimum Bachelor’s Degree
Experience: 10–15 years in Media / Digital Agency Management or equivalent FMCG role
POSITION SUMMARY
The Integrated Media & Partnerships Manager leads the end-to-end media ecosystem, driving data-led, high-performance brand growth across all channels. This role is responsible for shaping integrated media strategy, strengthening agency partnerships, and optimizing performance across traditional and digital touchpoints.
A DAY IN THE LIFE…
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Lead integrated media planning and execution across multiple brand portfolios
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Collaborate with Consumer Insights and agency partners to interpret media research and activate real-time learnings through marketing mix modelling
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Define, monitor, and optimize media KPIs across all touchpoints to improve efficiency and effectiveness
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Provide expert guidance on digital media pillars including Paid Search, SEO, Programmatic, e-Commerce, and Analytics
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Champion the POEM (Paid, Owned, Earned Media) framework, ensuring best-in-class strategy, tools, and content distribution
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Lead media audit processes in collaboration with Audit and Procurement teams to ensure compliance and performance excellence
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Build digital and social media capabilities across marketing teams through training, workshops, and test-and-learn initiatives
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Conduct bi-annual and annual performance reviews for media agencies, partners, and platforms against strategic digital plans
WHAT MAKES YOU SUCCESSFUL?
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10–15 years of strong media expertise in FMCG or equivalent, including digital and traditional media agency leadership
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Hands-on experience in media planning and buying across evolving digital ecosystems, including retail media platforms
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Strong analytical mindset with the ability to interpret real-time data and translate insights into action
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Proven track record of delivering complex, high-impact digital marketing and media transformation projects
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Strategic thinker with a holistic view of brand building through integrated media levers
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Excellent stakeholder management and ability to lead cross-functional teams and external partners effectively
🔎 Source: Official Careers Portal
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