Department: Corporate & Brand Communication

• Experience Required: 6–8 years (Digital / Performance Marketing / Digital Strategy)
• Qualification: Bachelor’s or Master’s in Digital Marketing, Business Strategy, or related field
• Positions Available: 1

🎯 Core Expertise Required

• Digital Strategy & Brand Communication
• Performance Marketing & Paid Media (SEM)
• SEO & Search Engine Optimization (GA4, GSC)
• Content Strategy & Digital Campaign Planning
• Data Analytics & Performance Optimization
• Audience Engagement & Brand Growth Strategy

💼 Key Responsibilities

1) Strategic Digital Ecosystem & Content Architecture

• Design and implement end-to-end digital strategy aligned with business goals
• Strengthen brand presence across owned, earned, and paid media channels
• Develop SEO-driven strategies for improved visibility and organic reach
• Integrate emerging digital tools and technologies into marketing roadmap
• Build multi-platform content journeys to improve engagement and conversions

2) Performance Intelligence, SEO & Optimization

• Define and monitor KPIs for all digital campaigns
• Analyze campaign performance and user behavior for optimization insights
• Oversee SEO performance, website traffic, and funnel effectiveness
• Conduct competitive benchmarking and market analysis
• Drive continuous improvement across all digital touchpoints

3) Digital Team & Agency Leadership

• Lead digital media and campaign execution teams
• Manage external agencies, vendors, and digital partners
• Review campaign plans, reports, dashboards, and creative outputs
• Ensure efficiency, quality, and ROI across all digital initiatives

4) Campaigns & Platform Development

• Plan and execute digital campaigns for institutional initiatives
• Align campaign execution with overall annual digital strategy
• Support digital promotion of events and organizational programs
• Enhance websites, landing pages, and digital engagement platforms

🧠 Required Skills

• Google Analytics (GA4), Google Tag Manager, Google Search Console
• SEO, SEM, Paid Media & Performance Marketing
• Digital Strategy & Brand Management
• Data-driven decision-making & analytics interpretation
• Strong leadership & agency management
• Project & stakeholder management
• Excellent communication & cross-functional collaboration

🔎 Source: Official Careers Portal

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