🆔 Job ID: R-1178659

About Unilever

At Unilever, our products reach over 3.4 billion people across more than 190 countries every day. We are committed to making sustainable living commonplace while creating meaningful impact for consumers, communities, and the planet.

Join a workplace that values innovation, collaboration, inclusion, and personal growth. At Unilever, you'll have the opportunity to shape your career while working on some of the world's most loved brands.

Position Overview

Unilever is seeking an experienced and strategic Digital & Media Lead – Foods to drive media planning, digital transformation, and data-driven marketing initiatives across the Foods business. This role will lead integrated media strategies, strengthen industry partnerships, and champion innovation across emerging digital platforms.

If you're passionate about media excellence, digital marketing, performance analytics, and building powerful consumer connections, this opportunity is for you.

Job Information

Function: Media
Work Level: WL1
Reports To: Foods Marketing Lead Pakistan & Commercial Lead Bangladesh
Location: Karachi Head Office
Employment Type: Full-Time

Key Responsibilities

Media Strategy & Planning

• Develop and execute best-in-class integrated media plans across digital and traditional channels.
• Leverage consumer insights and data to optimize media investments and brand performance.
• Ensure media strategies contribute effectively to brand growth and market leadership.

Digital & Performance Marketing

• Lead digital media execution through specialized digital hubs.
• Drive data-driven marketing initiatives utilizing first-party, second-party, and third-party data.
• Manage search marketing, performance marketing, and e-commerce media activities.

Industry Partnerships

• Build and maintain strong relationships with media agencies, digital platforms, and industry partners.
• Collaborate with major media and technology partners including leading social and digital platforms.

Innovation & Growth

• Champion innovative media solutions and emerging consumer engagement channels.
• Explore opportunities in:
  • Social Commerce
  • Connected TV (CTV)
  • Live Streaming
  • Podcasts
  • Direct-to-Consumer (DTC) Marketing
  • New Digital Media Formats

Performance & Governance

• Monitor campaign effectiveness and media ROI.
• Oversee media compliance metrics including:
  • Brand Safety
  • Viewability
  • Fraud Prevention
• Share performance insights and recommendations with key stakeholders.

Required Qualifications

Education

• Bachelor's Degree from a recognized institution.

Experience

• Strong understanding of modern media and brand communication ecosystems.
• Experience managing large-scale media and advertising budgets.
• Proven success in digital marketing, performance marketing, and e-commerce.
• Experience leading media strategy for major brands or media agencies.
• Ability to manage multiple stakeholders within complex organizations.
• Exposure to CRM, MarTech, and AdTech platforms.
• Demonstrated success in driving innovation and organizational change.

Key Skills

• Strategic Media Planning
• Digital Marketing & Performance Media
• Data-Driven Decision Making
• Marketing Analytics
• Brand Communication
• E-commerce Media
• Stakeholder Management
• Agency Collaboration
• Problem Solving
• Innovation Leadership
• Strong Communication & Presentation Skills

Leadership Expectations

The ideal candidate will:

• Deliver exceptional business results with accountability and ownership.
• Demonstrate resilience and adaptability in a fast-changing media environment.
• Maintain a consumer-first mindset in all decision-making.
• Inspire collaboration and continuous improvement.
• Use data and insights to identify opportunities and solve challenges effectively.

Unilever Standards of Leadership (SOL)

Passion for High Performance

Own results, execute with excellence, and make informed decisions using data and insights.

Personal Mastery

Maintain high standards while continuously investing in personal development and wellbeing.

Consumer Love

Always seek better ways to serve consumers and understand their evolving needs.

Purpose & Service

Lead with humility and create value for people, communities, and the business.

Agility

Stay curious, embrace change, and continuously develop new skills.

Diversity, Equity & Inclusion

Unilever is committed to fostering an inclusive workplace where everyone feels valued and empowered to succeed. We welcome applications from individuals of all backgrounds and encourage candidates requiring accommodations during the recruitment process to inform us during their application.

🔎 Source: Official Careers Portal

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