📌 Positions Available: 1
💼 Experience Required: 2–5 Years
🎯 Relevant Experience: 2–3 Years

About the Role

Faisalabad Serena Hotel is seeking a dynamic and creative Marketing Executive to support brand promotion, public relations, advertising initiatives, and digital marketing activities. The ideal candidate will play a key role in enhancing brand visibility, managing marketing communications, coordinating promotional campaigns, and strengthening relationships with media and tourism stakeholders.

Key Responsibilities

Marketing & Brand Promotion

• Respond to guest inquiries and provide information regarding Serena Hotels and properties.
• Support the development and execution of marketing and promotional campaigns.
• Launch and monitor advertising campaigns in coordination with agencies, artists, and media partners.
• Promote and strengthen the Serena brand image across digital and traditional channels.
• Develop and execute social media marketing campaigns for ongoing promotions, special offers, and upcoming events.
• Continuously monitor and manage social media platforms to ensure positive brand engagement.

Sales & Promotional Support

• Maintain adequate inventory of promotional materials, brochures, and printed marketing collateral.
• Manage cardex systems, catalogs, and photographic archives for marketing use.
• Maintain and regularly update databases of prospective customers for direct marketing activities.
• Coordinate direct mail campaigns, greeting cards, promotional mailers, and sales communication initiatives.

Public Relations & Media Relations

• Recommend and assist in planning public relations activities in coordination with the Director Sales & Marketing.
• Prepare and submit monthly progress reports on PR initiatives and annual communication plans.
• Build and maintain strong relationships with local and national media representatives, newspapers, and magazine publishers.
• Coordinate with tourism organizations, airlines, hotels, motels, and hospitality partners to enhance promotional opportunities.

Stakeholder Coordination

Work closely with:

• Pakistan Tourism Development Corporation (PTDC)
• PIA and other airline partners
• Hotels, motels, and rest houses across the country

Additional Duties

• Perform other responsibilities assigned by management as required.

Required Qualifications

Candidates should possess at least one of the following qualifications:

• BBA (Hons)
• MBA (Marketing)
• MSc in Hospitality Management
• Post Graduate Diploma in Hotel Management

Required Skills & Competencies

• Excellent written and verbal communication skills
• Strong teamwork and collaboration abilities
• Knowledge of social media platforms and digital marketing tools
• Public relations and media management expertise
• Marketing planning and advertising coordination
• Creative thinking and innovation
• Professional integrity and confidentiality
• Strong interpersonal and organizational skills

Why Join Serena Hotels?

Join one of Pakistan’s leading hospitality brands and contribute to impactful marketing initiatives that enhance guest experiences, strengthen brand reputation, and drive business growth.

🔎 Source: Official Careers Portal

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