🆔 Job ID: R-1176366

Join one of the world's leading FMCG organizations and become part of Unilever Food Solutions (UFS), a global leader in the foodservice industry operating across 76+ countries. UFS empowers chefs and food operators with innovative solutions, industry-leading products, and cutting-edge customer experiences designed to help businesses thrive.

As part of a fast-growing and entrepreneurial business unit, you'll contribute to ambitious growth plans while working in a culture built on innovation, collaboration, and continuous learning.

Position Overview

Unilever Food Solutions Pakistan is seeking an experienced and strategic Marketing Manager Lead to drive the country's marketing agenda and accelerate business growth. This leadership role will oversee portfolio strategy, innovation management, operator engagement, digital marketing initiatives, and customer experience programs to support ambitious growth objectives.

The ideal candidate will combine strong business acumen, customer-centric thinking, digital expertise, and leadership capabilities to deliver sustainable growth and market expansion.

Key Responsibilities

Business Growth & Strategy

• Develop and execute Pakistan's marketing strategy aligned with long-term growth ambitions.
• Drive business growth targets related to reach, market penetration, and revenue generation.
• Lead insight-driven business planning and growth initiatives through Integrated Business Planning (IBP).
• Collaborate with cross-functional teams to execute portfolio and brand growth strategies.

Customer & Operator Lifecycle Management

• Manage the full customer and operator lifecycle across key market segments.
• Design and execute customer-focused campaigns and engagement programs.
• Improve customer satisfaction and Net Promoter Score (NPS) through purpose-led content and experiences.
• Generate actionable insights to optimize customer journeys and business performance.

Digital Marketing & Content Excellence

• Develop and manage digital marketing initiatives across multiple channels.
• Create high-impact content using SEO best practices.
• Drive traffic generation, lead management, conversion optimization, and marketing automation.
• Ensure continuous optimization of digital campaigns and content performance.
• Act as the guardian of the UFS digital platform, ensuring website content remains updated and effective.

Innovation & Portfolio Management

• Lead innovation strategies and commercialization plans.
• Drive incremental business growth through successful product launches.
• Develop compelling brand positioning and portfolio strategies supported by market insights.
• Create purpose-driven content supporting innovation and key business priorities.

Partnerships & Industry Engagement

• Build strategic partnerships with chefs, industry experts, associations, and relevant stakeholders.
• Expand ecosystem collaborations to enhance market reach, credibility, and customer engagement.

Leadership

• Inspire, mentor, and develop high-performing teams.
• Foster a culture of inclusion, innovation, agility, and continuous improvement.
• Balance strategic thinking with operational excellence to achieve business objectives.

Required Qualifications

Education

• Bachelor's degree in Marketing, Business Administration, Management, or a related field.
• MBA or relevant postgraduate qualification will be an advantage.

Experience

• Minimum 10 years of progressive experience in Marketing within FMCG or related industries.
• Proven track record of delivering business growth through marketing and sales initiatives.
• Experience in the foodservice industry will be highly preferred.

Required Skills & Competencies

✔ Strategic Thinking
✔ Business Acumen
✔ Customer-Centric Mindset
✔ Brand Planning & Portfolio Management
✔ Digital Marketing & E-Commerce Expertise
✔ SEO & Marketing Automation
✔ Content Strategy & Lead Generation
✔ Performance Measurement & Analytics
✔ Agile Project Management
✔ Stakeholder Management
✔ Leadership & Team Development

Why Join Unilever Food Solutions?

• Work with a globally recognized market leader.
• Contribute to ambitious growth plans and industry innovation.
• Enjoy a collaborative and inclusive work environment.
• Access extensive learning, leadership, and career development opportunities.
• Be part of a purpose-driven organization committed to diversity, equity, and inclusion.

📅 Apply as soon as possible to be considered for this exciting leadership opportunity.

🔎 Source: Official Careers Portal

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