🆔 Job ID: R-1178659

Unilever Pakistan is seeking an experienced and innovative Digital & Media Lead – Foods to drive media strategy, digital transformation, and data-driven marketing initiatives across its Foods business. This leadership role offers the opportunity to shape impactful brand campaigns, leverage emerging media technologies, and build strong partnerships across the media ecosystem.

If you're passionate about digital marketing, media planning, performance marketing, and driving innovation at scale, this could be your next career move.

Key Responsibilities

Media Strategy & Planning

• Develop and execute integrated media plans across digital and traditional channels.
• Utilize consumer insights and data analytics to optimize media investments and brand growth.
• Ensure media strategies effectively build brand equity and drive measurable business results.

Digital Marketing & Performance Media

• Lead digital media execution through dedicated digital hubs.
• Drive data-led marketing initiatives using first-party, second-party, and third-party data.
• Manage search marketing, performance campaigns, and ecommerce-focused media activities.

Industry & Agency Partnerships

• Build and maintain strategic relationships with key media partners, including platforms such as Google and Meta.
• Collaborate closely with media agencies to deliver best-in-class campaign performance.
• Ensure accountability and continuous improvement through performance monitoring and optimization.

Innovation & Growth

• Champion emerging media opportunities including:
  • Connected TV (CTV)
  • Social Commerce
  • Live Streaming
  • Podcasts
  • Direct-to-Consumer (DTC) Marketing
• Drive a continuous test-and-learn culture to scale successful innovations.

Governance & Performance Management

• Oversee media rate cards, brand safety, viewability, and fraud prevention measures.
• Track, analyze, and communicate campaign performance to key stakeholders.
• Ensure transparency and effectiveness across all media investments.

Eligibility Criteria

Education

✅ Bachelor's Degree from a recognized institution.

Experience

• Strong understanding of the modern media and digital communication landscape.
• Experience managing media strategies for large brands or leading cross-brand agency portfolios.
• Proven experience handling advertising and media budgets.
• Demonstrated success in driving innovation and organizational change.
• Experience managing complex stakeholder relationships within matrix organizations.
• Exposure to performance marketing, ecommerce, CRM, MarTech, and AdTech platforms.

Required Skills

• Digital Media Planning & Strategy
• Performance Marketing
• Data-Driven Marketing
• Ecommerce Media Management
• Media Budget Management
• Brand Communication
• CRM, MarTech & AdTech Knowledge
• Stakeholder Management
• Strategic Thinking
• Analytical & Problem-Solving Skills
• Communication & Presentation Skills
• Innovation & Change Leadership

Leadership Expectations

Successful candidates will demonstrate:

Passion for High Performance

• Ownership mindset with strong accountability for results.
• Ability to make data-driven decisions.

Personal Mastery

• Commitment to continuous learning, growth, and resilience.
• Consistently maintaining high professional standards.

Consumer Focus

• Deep understanding of consumer needs and behaviors.
• Commitment to creating meaningful consumer experiences.

Purpose & Service

• Collaborative leadership style grounded in humility and service.

Agility

• Adaptability in a rapidly evolving media and marketing environment.
• Openness to learning and embracing new opportunities.

Why Join Unilever?

🌍 Work with one of the world's most recognized consumer goods companies.
📈 Lead impactful media and digital transformation initiatives.
🚀 Drive innovation across some of Pakistan's most loved brands.
🤝 Thrive in a collaborative, inclusive, and growth-oriented environment.
💡 Shape the future of digital marketing through cutting-edge media solutions.

Apply Now

Interested candidates are encouraged to submit their applications through Unilever's official careers platform before the position is filled.

🔎 Source: Official Careers Portal
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