🆔 Job ID: R-1183027

Unilever is one of the world's leading consumer goods companies, with over 3.4 billion people using its products every day across more than 190 countries. Driven by its purpose of making sustainable living commonplace, Unilever offers employees a collaborative, inclusive, and growth-oriented environment where they can make a meaningful impact.

Position Overview

Unilever Pakistan is seeking a passionate and creative Brand Engagement & Content Lead – Beauty & Wellbeing (B&W) to join its Marketing team at the Karachi Head Office. This role is ideal for professionals eager to drive brand growth, consumer engagement, innovation, and digital-first marketing strategies within a market-leading portfolio.

Key Responsibilities

✅ Lead end-to-end demand generation initiatives under the guidance of the Brand Manager.

✅ Develop and execute market development plans to drive brand growth.

✅ Increase brand penetration, market share, and business performance through effective management of the marketing mix (6Ps).

✅ Lead cross-functional teams to successfully launch innovations and new projects.

✅ Drive digital-first media strategies to accelerate consumer engagement and business growth.

✅ Build a deep understanding of consumers, market trends, and competitive dynamics.

✅ Collaborate with internal and external stakeholders including:

• Customer Strategy & Planning (CSP)
• Business Development (BD)
• Finance
• Supply Chain
• Research & Development (R&D)
• Media Agencies
• Marketing Teams

✅ Manage integrated campaigns, brand communications, and content execution.

Eligibility Criteria

Education

🎓 Bachelor's Degree (minimum requirement)

Experience

✔ 1–2 years of experience in core marketing roles.

✔ Experience within relevant FMCG categories or similar businesses will be considered an advantage.

✔ Experience working with creative, media, or digital agencies.

✔ Proven exposure to social-first demand creation and digital marketing strategies.

✔ Strong understanding of consumer behavior and brand positioning.

Required Skills

🔹 Business Acumen & Analytical Thinking

🔹 Creativity & Consumer-Centric Mindset

🔹 Marketing Management & Operational Excellence

🔹 Data-Driven Decision Making

🔹 Project & Stakeholder Management

🔹 Strong Communication & Collaboration Skills

🔹 Brand Building and Content Development Expertise

🔹 Aesthetic Sense and Attention to Detail

Leadership Expectations

✔ Deliver exceptional results with resilience and accountability.

✔ Demonstrate a growth mindset and continuous improvement approach.

✔ Stay consumer-focused while identifying opportunities through data and market insights.

✔ Build strong relationships and effectively influence cross-functional stakeholders.

Unilever Behaviors

⭐ Care Deeply

⭐ Focus on What Counts

⭐ Stay Three Steps Ahead

⭐ Deliver with Excellence

Why Join Unilever?

• Work on globally recognized brands.
• Be part of a market-leading Beauty & Wellbeing business.
• Collaborate with talented professionals across functions.
• Access continuous learning and career development opportunities.
• Thrive in an inclusive and diverse workplace culture.

🔎 Source: Official Careers Portal

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