🆔 Job ID: R-1183954

Unilever Pakistan is hiring a Digital Media Partner – Personal Care (PC) to lead digital marketing, media planning, and digital commerce initiatives for its Personal Care business. The role focuses on developing data-driven marketing strategies, managing digital campaigns, optimizing media investments, and driving consumer engagement across multiple digital platforms.

Key Responsibilities

Digital Marketing & Media

• Develop and execute integrated digital marketing and media campaigns.
• Plan and optimize campaigns across digital, TV, radio, print, and mobile channels.
• Lead performance marketing initiatives that drive customer engagement and conversions.
• Execute digital media operations, including campaign planning, monitoring, and reporting.
• Build and implement a social-first strategy with a strong focus on influencer marketing.

Data Analytics & Insights

• Develop data-driven marketing strategies to improve campaign effectiveness.
• Monitor campaign performance and measure ROI.
• Analyze multiple data sources to generate actionable business insights.
• Review media performance regularly and recommend optimization strategies.

Collaboration & Stakeholder Management

• Work closely with media and creative agencies to deliver high-quality campaigns.
• Build strategic partnerships with commercial teams and external agencies.
• Collaborate with cross-functional marketing teams on digital initiatives.
• Communicate campaign performance and recommendations to senior stakeholders.

Governance & Compliance

• Ensure compliance with Unilever's data privacy policies and governance standards.
• Support responsible data collection, storage, and usage practices.

Eligibility Criteria

Education

• Bachelor's degree from a recognized institution.

Experience

• Minimum 2 years of experience in:
  • Digital Marketing
  • Social Media Marketing
  • Content Marketing
  • Media Planning or related fields

Required Skills

• Digital Marketing & Performance Marketing
• Media Planning & Digital Commerce
• Data Analytics & Consumer Insights
• Social Media Strategy
• Influencer Marketing
• Project Management
• Campaign Performance Measurement
• Strong Communication & Stakeholder Management

Why Join Unilever?

• Work with one of the world's leading FMCG companies.
• Opportunity to manage well-known Personal Care brands.
• Collaborative, inclusive, and flexible work environment.
• Career growth through innovation, learning, and leadership development.
• Exposure to large-scale digital marketing campaigns and advanced analytics.

🔎 Source: Official Careers Portal
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