🏛 Department: Marketing & Communications
🎯 Grade: OG-II
📄 Job Type: Permanent
👥 Vacancies: 1

Mobilink Microfinance Bank is seeking a creative and motivated Executive Brands & Digital to strengthen its brand presence across digital platforms. The selected candidate will support social media management, digital marketing campaigns, content creation, community engagement, and brand communication while ensuring consistent messaging across all marketing channels.

🚀 Key Responsibilities

📱 Social Media & Digital Marketing

• Plan, schedule, and publish engaging content across Facebook, Instagram, TikTok, YouTube, X, and WhatsApp.
• Maintain and update the social media content calendar.
• Monitor online communities and respond to customer queries when required.
• Support digital advertising campaigns and prepare performance reports.

🎨 Brand Marketing & Campaigns

• Assist in executing brand campaigns, product launches, and promotional activities.
• Prepare creative briefs and coordinate with internal teams and agencies.
• Ensure all communications follow MMBL's brand identity and guidelines.
• Coordinate the development of marketing materials including banners, brochures, standees, and social media creatives.
• Research market trends and recommend innovative campaign ideas.

✍️ Content Development

• Create engaging marketing content for digital platforms, websites, campaigns, and internal communications.
• Review creative designs to ensure consistency and quality.
• Adapt campaign content for multiple digital and offline channels.

💡 Campaign Planning & Innovation

• Generate fresh ideas for marketing campaigns and customer engagement.
• Monitor competitor activities and emerging digital trends.
• Suggest creative strategies to improve brand visibility and campaign performance.

🤝 Coordination & Execution

• Collaborate with product, business, compliance, branch, and digital teams.
• Coordinate with agencies and vendors for timely campaign execution.
• Ensure all communications are accurate, approved, and delivered on schedule.

✅ Eligibility Criteria

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 1–3 years of experience in digital marketing, brand marketing, campaign execution, or social media management.
• Hands-on experience with Canva, CapCut, or similar content creation tools.
• Basic understanding of Meta Ads, TikTok Ads, Google Ads, and paid campaign optimization.
• Knowledge of SEO fundamentals including keywords, meta titles, descriptions, and landing page optimization.
• Excellent content writing, caption writing, and communication skills.
• Strong organizational and coordination abilities.
• Creative mindset with attention to detail and brand consistency.

💼 Why Join MMBL?

Mobilink Microfinance Bank is one of Pakistan's leading digital financial institutions, serving millions of customers nationwide. The bank offers an innovative work environment where employees contribute to expanding financial inclusion through modern banking technologies. Team members enjoy opportunities for professional growth, collaboration, creativity, and career development while working on impactful digital transformation initiatives.

🔎 Source: Official Careers Portal
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