🏢 Department: Commercial Central 3
💼 Job Type: Permanent
🎓 Qualification: Bachelor’s / MBA Preferred
💼 Experience: Minimum 2 Years Preferred
📈 Career Level: Executive Level

The Trade Visibility Manager is responsible for executing trade marketing operations focused on trade development, merchandising, brand visibility, and sales promotions. The role ensures effective brand presence across retail channels through strategic planning, execution, monitoring, and evaluation of trade activities.

Key Responsibilities

• Ensure accurate Point of Purchase (POP) data entry in systems through market authentication checks in coordination with Sales & Distribution (S&D) teams.
• Execute regional Below-The-Line (BTL) plans in alignment with Head Office strategies and marketing objectives.
• Coordinate product, pricing, and packaging updates with Trade Marketing teams.
• Arrange retailer training sessions for new product and packaging launches in collaboration with Admin, Training, and S&D teams.
• Plan and distribute giveaways to strengthen long-term relationships with retailers and trade partners.
• Execute annual merchandising and visibility plans.
• Manage permanent in-store and on-store branding activities, including:
  • Shop fascias
  • Canopies
  • Availability signs
  • Window graphics
  • Counter branding
  • Franchise branding
• Develop outdoor visibility opportunities through wall branding and cost-effective branding solutions.
• Assess temporary merchandising material requirements and ensure proper POSM planning and distribution.
• Monitor effective utilization of POSM by merchandisers and ensure proper merchandiser placement as per SOPs.
• Maintain records of utilized and available POSM inventory.
• Train and develop merchandisers to achieve high standards of brand visibility.
• Ensure timely and quality execution of trade marketing activities through vendors.
• Establish monitoring and control mechanisms for giveaway distribution to retailers and end users.
• Execute regional programs aimed at increasing brand presence and sales growth.
• Plan and implement localized sales promotion activities with local S&D teams.
• Define KPIs and key deliverables for sales promotion initiatives.
• Evaluate activation performance against agreed KPIs and objectives.
• Coordinate approval and sign-off of sales promotion plans with Head Office after Regional Director approval.
• Arrange required budgets, POS materials, and support resources for smooth activity execution.
• Monitor vendor performance for localized and national sales promotion activities.
• Conduct audits of sales and trade marketing activities.

Eligibility Criteria

Education

• Minimum Bachelor’s degree in Business Administration or a relevant discipline.
• Candidates with an MBA degree will be preferred.

Experience

• Preferably minimum 2 years of relevant experience in trade marketing, merchandising, sales operations, or related fields.

Required Skills

Generic Skills

• Integrity and professionalism
• Strong teamwork abilities
• Adaptability and flexibility
• Excellent time management skills
• Ability to work effectively under pressure
• Proficiency in MS Excel and MS PowerPoint

Job-Specific Skills

• Strong follow-up and coordination skills
• Effective problem-solving abilities
• Good stakeholder management skills
• Trade marketing and merchandising expertise
• Strong execution and monitoring capabilities

🔎 Source: Official Careers Portal
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