Department/Function: Alliances & Brand Development
Position: 1

The Specialist – Alliances & Brand Development will be responsible for identifying, developing, and managing strategic partnerships and brand alliances that enhance brand visibility, customer engagement, and business growth.

The role involves coordinating with external partners, negotiating collaboration opportunities, executing co-branding initiatives, and supporting brand development activities to strengthen the company’s market presence and customer reach.

Key Responsibilities

• Identify and develop strategic partnerships and brand alliance opportunities.
• Manage relationships with external partners and key stakeholders.
• Coordinate and execute co-branding and partnership initiatives.
• Support brand development and activation campaigns.
• Conduct market research and competitive analysis to identify growth opportunities.
• Coordinate marketing campaigns and partnership-related projects.
• Negotiate collaboration opportunities with external stakeholders.
• Ensure timely execution of alliance and brand development activities.
• Prepare presentations, reports, and partnership-related documentation.
• Support initiatives designed to increase customer engagement and brand reach.

Qualification

• Bachelor’s degree in Marketing, Business Administration, Communications, Media Studies, or a related field.

Required Skills

• Strategic Partnership & Alliance Management
• Brand Development & Brand Activation
• Marketing Campaign Coordination
• Business Development & Relationship Management
• Negotiation & Stakeholder Management
• Market Research & Competitive Analysis
• Strong Presentation & Communication Skills
• MS Office – Excel, PowerPoint & Word
• Project Coordination & Execution

Experience

4–5 years of relevant experience in Brand Management, Business Development, Marketing, or a related field.

🔎 Source: Official Careers Portal
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