Unilever is seeking an Assistant Brand Manager (ABM) – Surf Excel to contribute to brand building, innovation, consumer engagement, and business growth within its Home Care – Laundry portfolio. The role focuses on developing market strategies, driving demand, managing campaigns, and delivering impactful consumer-led initiatives.

Key Responsibilities

• Lead end-to-end demand generation activities with direct reporting to the Brand Manager.
• Develop and execute market development plans.
• Drive brand penetration, market share, and business growth through the effective management of the marketing mix.
• Lead cross-functional project teams and successfully launch innovations in the market.
• Develop and execute digital-first media and demand creation strategies.
• Build a strong understanding of consumers, shoppers, customers, and market dynamics.
• Collaborate with teams including Customer Strategy & Planning, Business Development, Finance, Supply Chain, R&D, Media Agencies, and other stakeholders.
• Manage campaigns, communications, and brand-building initiatives.
• Use data, insights, and market evidence to identify opportunities and improve business performance.

Eligibility & Requirements

Education:

• Minimum Bachelor’s degree.

Experience:

• 2–3 years of experience in core marketing.
• Experience in a similar category or business will be an advantage.
• Experience managing agencies is preferred.
• Proven ability to leverage social-first demand creation strategies and deliver measurable results.
• Strong understanding of consumer needs and the ability to develop strategies that strengthen brand leadership across formats, segments, and consumer need spaces.

Key Skills

• Business acumen and analytical thinking.
• Creativity and strong sense of aesthetics.
• Consumer and brand obsession.
• End-to-end marketing management.
• Data-driven decision-making.
• Strong stakeholder and cross-functional collaboration skills.
• Ability to manage both strategic priorities and operational details.
• High-growth mindset with a strong focus on consumers, shoppers, and customers.
• Strong communication, influencing, and project management abilities.

Leadership Expectations

The successful candidate should demonstrate resilience, ownership, collaboration, and a strong commitment to delivering excellent results. The role requires someone who can identify opportunities, interpret data intelligently, challenge existing approaches, and continuously find better ways to create consumer and business impact.

Unilever Behaviours

• Care Deeply
• Focus on What Counts
• Stay Three Steps Ahead
• Deliver with Excellence

Application

Interested candidates are encouraged to apply through Unilever’s official careers portal before August 28, 2026.

🔎 Source: Official Careers Portal
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