Experience: 8–10 Years
Qualification: Bachelor’s Degree (4 Years)
Positions: 1

The Educators is seeking an experienced Digital & Performance Marketing Manager to lead digital marketing initiatives, optimise performance campaigns, and drive online growth, customer acquisition, and revenue.

Key Responsibilities

• Develop and execute digital marketing strategies to drive online sales, revenue, and business growth.
• Plan, manage, and optimise paid campaigns across Google, Meta, TikTok, LinkedIn, and other digital platforms.
• Develop and manage SEO, SEM, email marketing, affiliate, remarketing, and retargeting campaigns.
• Monitor and optimise key performance metrics, including ROAS, ROI, CPA, CAC, CTR, and conversion rate.
• Utilise Google Analytics 4 (GA4), Google Tag Manager (GTM), and other analytics platforms for campaign measurement.
• Manage digital marketing budgets and conduct A/B testing to improve campaign and website conversion performance.
• Collaborate with creative, content, merchandising, and e-commerce teams to execute impactful campaigns and product launches.
• Monitor market trends, competitor activities, and campaign performance.
• Prepare regular performance reports and provide actionable insights for business growth.
• Manage relationships with external agencies and marketing partners to ensure effective campaign execution.

Required Skills

• Digital Marketing Strategy
• Performance Marketing
• Google Ads & Meta Ads
• SEO & SEM
• Email Marketing
• Remarketing & Retargeting
• Affiliate Marketing
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Campaign Optimisation & Analytics
• Conversion Rate Optimisation
• Digital Budget Management

Eligibility

Qualification: Bachelor’s degree in Marketing, Digital Marketing, Business Administration, or a related field.

Experience: 8–10 years of relevant experience in digital and performance marketing.

🔎 Source: Official Careers Portal
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