Career Level: Mid Career Level
Location: Multan, Pakistan
Division: Commercial Planning & BS Central B
Department: Marketing Research & Analysis

Job Purpose

Assist in consumer segment research and analysis while supporting overall marketing operations and regional commercial activities.

Key Responsibilities

• Support regional growth strategies to increase revenue and subscriber base.
• Develop and maintain dashboards for KPIs including Revenue, ARPU, Subscriber Base, and Offer Performance.
• Analyze portfolio performance, identify gaps, and recommend data-driven improvements.
• Analyze consumer behavior, usage patterns, and segmentation for targeted marketing strategies.
• Manage customer lifecycle activities including acquisition, onboarding, engagement, retention, and churn management.
• Develop initiatives for revenue maximization and customer engagement.
• Conduct ad-hoc and deep-dive analysis for business decision-making.
• Monitor network performance, availability, coverage gaps, and future capacity requirements.
• Plan network coverage expansion based on market potential and addressable population.
• Track site-level revenue and profitability and recommend performance improvements.
• Collaborate with Sales teams to resolve operational and product-related issues.
• Analyze commercial and technical KPIs to identify growth bottlenecks.
• Monitor newly launched sites for performance, issue resolution, and revenue growth.
• Analyze sales coverage, channel visibility, and trade marketing effectiveness.
• Lead and monitor trade visibility initiatives in key markets.
• Maintain monthly channel tagging and updates for new sites, franchises, grids, and related changes.
• Build strong cross-functional relationships to ensure effective coordination and operational excellence.

Eligibility Criteria

Education

• Bachelor's degree is required.
• Degree in Marketing or Business Analytics is preferred.

Experience

• Preferably 3–4 years of relevant experience.

Generic Skills

• Strong analytical skills.
• Strong communication skills.
• Teamwork and collaboration.
• Ability to convert raw data into effective presentations.
• Strong numerical and data-handling skills.

Job-Specific Skills

• Ability to manage multiple tasks simultaneously.
• Ability to develop tactical and strategic reports.
• Knowledge of ATL, BTL, digital, and social media.
• Understanding of Product Life Cycle and related concepts.
• Creative concept execution skills.
• Knowledge of Business Intelligence and effective use of information for business outcomes.
• Project management skills.
• Knowledge of SQL, BI platforms, reporting, and analysis.

🔎 Source: Official Careers Portal
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