Experience: 2–3+ Years
Education: Bachelor’s Degree

Job Description

Nishat Chunian Limited is looking for a Performance Marketing Executive to support the launch of its TLC brand in the USA and expand marketing activities across TikTok, Snapchat, email and other digital channels.

The successful candidate will be a hands-on e-commerce and performance marketing professional responsible for managing online stores, advertising campaigns, customer journeys and performance reporting.

Key Responsibilities

• Manage the TLC USA Shopify store, including products, collections, pricing, discounts, Shopify Markets, shipping settings and site quality checks.
• Launch and optimize advertising campaigns across Meta, Google Shopping/PMax and TikTok.
• Set up and manage TikTok and Snapchat Ads for Pakistan and UAE markets, including pixels, catalogs, campaigns and creative testing.
• Develop and manage email campaigns and automated flows through Brevo, including welcome, abandoned cart, post-purchase and win-back campaigns.
• Manage Google Merchant Center feeds and resolve product disapprovals.
• Coordinate US order fulfillment, returns and customer queries with the operations team.
• Work with the design team to develop ad creatives and email designs.
• Prepare weekly performance reports covering ad spend, ROAS, CPA, CVR, email revenue and top-performing products.

Requirements

• 2–3+ years of hands-on experience in e-commerce or performance marketing.
• Proven experience managing advertising accounts independently.
• Strong experience with Meta Ads.
• TikTok Ads experience is required.
• Experience creating email flows using Klaviyo, Brevo or Mailchimp.
• Strong working knowledge of Shopify Admin.
• Familiarity with GA4 and key performance metrics such as ROAS, CPA, CTR and CVR.
• Excellent written English, particularly for US-facing marketing content.
• Willingness to work some evening hours to accommodate US time zones.

Preferred / Additional Skills

• Experience working with a US or international e-commerce store.
• Knowledge of Snapchat Ads, Google Ads/PMax and Google Merchant Center.
• Experience with fashion, home or textile brands.
• Familiarity with AI tools for marketing copy, creative development or data analysis.

🔎 Source: Official Careers Portal
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