Department: Marketing Operations
Experience Required: 3–5 Years
Qualification: Bachelor's Degree (4 Years)
Number of Positions: 1

Beaconhouse Group is seeking a skilled and experienced Deputy Manager Marketing to join its Marketing Operations team in Lahore. The ideal candidate should have strong knowledge of digital and conventional marketing, campaign management, media planning, event coordination, and brand development.

Key Responsibilities

1. Social Media Campaign Development

• Assist in developing digital video campaigns for BCP, Newlands, BSS, and special projects.

• Develop creative campaign concepts according to brand objectives.

• Coordinate video shoots with internal teams and external agencies.

• Supervise on-ground shoot activities and ensure quality and timely delivery.

• Manage post-production activities and final digital content.

2. Digital Media Planning

• Plan and manage digital media campaigns at regional and Head Office levels.

• Develop nationwide and campus-specific media plans.

• Coordinate with media partners and internal teams for budget allocation.

• Monitor campaign performance and improve reach, engagement, and conversions.

• Ensure marketing campaigns meet overall brand objectives.

3. Social Media & Website Management

• Manage BSS social media accounts and provide guidance to campuses.

• Train and support social media handlers.

• Monitor brand websites and ensure content accuracy.

• Manage website updates and maintain brand consistency.

4. Event Coordination

• Coordinate major events, including CES, Young Canvas, LAP, BISC, and other initiatives.

• Work with internal teams to plan and execute events.

• Supervise on-ground event activities.

• Coordinate with vendors, agencies, and other departments.

• Ensure smooth event operations and timely completion.

5. Budget Management

• Manage and monitor marketing budgets.

• Ensure activities remain within approved budgets.

• Coordinate with vendors and teams to optimize marketing expenses.

6. Agency & Departmental Coordination

• Coordinate with creative, digital media, and website agencies.

• Manage vendor relationships for events, production, and promotional giveaways.

• Ensure quality work and timely delivery of assigned projects.

Required Skills

• Knowledge of Meta and Instagram platforms.

• Proficiency in Google Workspace (Docs, Sheets, and Slides).

• Good understanding of Google Analytics.

• Basic Canva skills.

• Strong communication and coordination abilities.

• Excellent time management and multitasking skills.

Required Knowledge

• Understanding of integrated marketing and communications.

• Knowledge of ATL and BTL marketing activities.

• Experience in campaign development and digital media planning.

• Understanding of brand development and marketing strategies.

• Vendor management and coordination skills.

• Strong attention to detail and strategic planning abilities.

Eligibility Criteria

• Bachelor's degree in Marketing, Business, or a related field.

• 3–5 years of relevant professional experience.

• Experience in both digital and conventional marketing.

• Strong campaign management and coordination skills.

How to Apply

Interested and eligible candidates can apply online through the official Beaconhouse Group Careers Portal before the application deadline.

🔎 Source: Official Careers Portal
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