Job Category: Media / Marketing
Required Education: Bachelor's Degree in Business Disciplines (16 Years of Education)
Required Experience: Minimum 5 Years in a Relevant Role
Location: Dolmen City, 12th Floor, Sky Tower-A (West Wing), HC-3, Karachi, Sindh, Pakistan

HBL is seeking an experienced and dynamic Senior Manager Media to lead the Bank's overall media planning and buying strategy. The position involves developing and implementing effective media campaigns across TV, Digital, Print, and Radio to maximize brand visibility, media efficiency, and return on investment.

The selected candidate will coordinate with internal and external stakeholders, manage media agencies, monitor campaign performance, and ensure effective delivery of the Bank's media objectives.

Key Responsibilities

1. Media Planning and Organizing

• Lead the planning and implementation of media campaigns in line with campaign objectives to achieve optimal media efficiency.

• Ensure maximum visibility and prominence for HBL's brand and products through effective execution and monitoring of approved media plans across all channels.

• Maintain complete media records for the Bank to ensure accurate documentation and reporting.

2. Value Additions

• Ensure the delivery and airing of negotiated media value additions.

• Regularly evaluate media value additions to maximize return on investment (ROI).

3. Research and Analysis

• Lead reporting on competitors' media activities and provide timely insights to support business strategy reviews.

• Prepare quarterly bulletins highlighting the latest programming viewership figures and upcoming major events to identify first-mover opportunities.

• Manage end-to-end media agency activities and coordinate daily with relevant agencies to ensure timely campaign execution.

• Establish and monitor agency KPIs and performance management.

• Track monitoring agency reports and promptly report deviations.

• Cross-check channel invoices to identify discrepancies.

4. Service Delivery

• Review and verify invoices received from media agencies before forwarding them to the Finance Department for timely payment processing.

• Monitor feedback from internal clients and external customers regarding HBL's media communications and report it to relevant departments for necessary action.

• Take accountability for overall media delivery.

• Achieve maximum savings for the Bank through effective media buying.

Required Qualifications

• Bachelor's degree in Business Disciplines.

• Minimum 5 years of relevant professional experience.

How to Apply

Interested and eligible candidates should apply online through the official HBL Careers Portal before the application deadline.

Official Website: HBL People Careers